Take-away packaging: the essentials

In recent years, especially in the wake of the Covid-19 Pandemic, there has been an exponential growth in take-away food and a consequent increase in demand for take-away packaging.

According to the 2024 Catering Report, the percentage of Italian municipalities covered by at least one food delivery service is also growing in 2024 (+2% over 2023), reaching 76% of the population in 2024.

This data allows us to understand how the increase in take-away food packaging is not only linked to the period of the Covid-19 pandemic but has led to a change in eating habits over time, to which the catering industry, and not only, are rapidly adapting.

This scenario therefore highlights the importance of take-away packaging, the main features of which we will explore in this article.

Read also: Innovations in modified atmosphere: new technologies for food packaging

The importance of take-away food packaging

We know that take-away packaging is not just a simple container for food, but a powerful communication tool for companies. Take-away packaging must preserve the quality of the food, be practical and comply with food safety regulations.

Good take-away food packaging ensures that the food reaches the consumer in the best possible condition, preserving the organoleptic properties intact and preventing contamination. Furthermore, attractive and functional packaging design can positively influence product perception, improve customer loyalty and distinguish the brand in a highly competitive market.

We must not forget that well-designed take-away packaging makes it easier to transport, open and consume food, thereby increasing customer satisfaction. For example, containers that allow the contents to be seen, that keep the food hot or cold for the required time and that are easy to open without compromising the integrity of the product are highly valued.

Take-away packaging in summer

During the summer season, the concept of take-away packaging becomes particularly relevant as it is ideal for lunches out, picnics and travel. Efficient and practical packaging is essential to keep food fresh and tasty.

Hot Form offers innovative solutions to ensure optimal food preservation, even on hot days. During the summer, it is particularly important that the packaging is able to maintain the ideal temperature of the food, preventing spoilage and ensuring an enjoyable gastronomic experience away from home.

Discover Hot Form’s take-away packaging proposals

Sustainable materials for take-away packaging

The choice of materials to produce functional take away packaging is crucial. At Hot Form we use recycled plastic to create strong and safe packaging that protects food from moisture and grease while maintaining freshness.

When we talk about eco-friendly packaging, we think of packaging made from sustainable or recycled materials that can be reused over and over again, designed and produced with the aim of reducing environmental impact, in a way that is the opposite of the simple ‘disposable’ model of traditional food packaging.

In the world of take-away food packaging in particular, sustainability is a central theme: every step, from the design study to the distribution of the finished product, must consider the environmental impact, with particular attention to the choice of materials used.

Recommended reading: Environmentally friendly food packaging solutions

Essential characteristics of take-away food packaging

Good take-away food packaging must be:

1. Durable: It must prevent spills and damage during transport, ensuring that the food reaches the customer in perfect condition.
2. Convenient: Easy to handle and, where appropriate, equipped with utensils. Convenience is key to enhancing the end-user experience.
3. Customised: Must reflect the brand identity. An attractive design can increase brand recognition and customer satisfaction.
4. Sustainable: Made from environmentally friendly materials to reduce environmental impact. Sustainability has become a priority for many consumers and can influence their purchasing decisions.
5. Informative: Should provide clear instructions on heating and food preparation, as well as nutritional information. This helps improve transparency and customer confidence in the product.

For more information on our take-away packaging solutions, please contact us.. Our team of experts will provide you with comprehensive and timely advice.